It all stems back to first impressions. Having a professionally designed brand will increase the profile of your business against like businesses. Too often, small business owners don't understand the effect a professional business brand can have to their business. Engaging a professional graphic designer to develop your branding is a long-term investment which will increase the value of your business.

Recently Hayldon Homes came to us for a website quote and business card update. We could have worked with what they had, but felt the current brand didn't portray their business ... they build some really nice homes!

Our suggestion to them was to update the current brand with a few tweaks to the main logo, re-illustrate the home graphic (as seen on the old card design), and introduce a tag line "Builders of quality new homes".

Old cards

The tweaks we made to the logo were to centre and adjust the kerning of the HAYLDON HOME type, make the white space even between the shapes inside the thick black keyline, and place the logo on a rich chocolate colour to make it pop (as seen in the new cards).

New cards