A few years old, this design still looks current! The brief was to create a new identity for the 'writer's prize' that would appeal to both high school and tertiary students from all social, economic and geographical backgrounds ... Yes, a hugely varying demographic! We chose to use typography that would appeal to both audiences and colour to differentiate the two kits.

We then applied the new branding to associated marketing materials including: presentation folders : posters, postcards : invitations : press advertisements : pull-up banners : winner’s books and certificates.