Unhappy with two other design agencies concepts, we were contacted through a referral to work on the rebrand of eWater CRC's magazine H2O Thinking. The redevelopment involved a new masthead [3] and internal style [8-15] for the magazine. Successful with our pitch we produced the first print version and generated a web version [1-2] with its own dedicated domain. http://www.ewater.com.au/h2othinking/ We are currently producing the next edition [4].