Giraffe undertook a rebranding campaign for the Royal Oak in Balmain, Sydney. As one of the oldest pubs in the area, and with a substantial make over, the client needed a brand that would reflect the RO's new status whilst not offending its existing patrons. We combined a contemporary and a classic script font [Reflecting the old & the new]. Using the words run together as a theme, we added some tag lines ... theroyaloak – "best pronounced with a few under your belt" "more than a pub" "modern australian cusine" & "really cold beer". Items we produced were: Logo [1] : Signage : Matches [2]: Drink Coasters [3] : Business cards [4] : Menus and Staff clothing.