Small business owner Tony Reddy came to Giraffe for a complete business brand that would position TTT as a market leader in the tagging industry. A striking TTT icon was developed with custom type as the main branding device. Applied to vehicles [1], the brand is recognisable from a distance and will be easily remembered. We also applied the brand to: Business cards [3] : Letterhead and Clothing [4] and Yellow Pages advertising [5].