Giraffe undertook the development of national branding for the TV Energy Efficiency Labeling Scheme through DEWAH. Coming up with the tag line 'The TV stars are here' this informative campaign identifies the TV energy label and what it means. You may have and will see these marketing materials in major retailers as the campaign rolls out. Some of the ongoing work included: Fact sheets : Pocket reference cards : Information pads [3] : Point of sale displays [2] : Press advertisements : Retailer catalogue layouts : Posters – A1 and A3 [1] : DL brochure [4-5] : Brochure holders and Energy rating label artwork.